Lucia Real-Martin

Lucia Real-Martin, executive director – markets, for ACCA on how the digital boom has opened a world of opportunity for finance students.


One of the most pleasing aspects of the trend towards the increasing use of digital tools in education is that universities and professional bodies are working together to offer the chance of studying finance to more people than ever before.

Digital revolution has opened up enormous opportunities for those who have traditionally been excluded from higher education, with colleges and universities adapting to offer more flexible courses, remote tuition and life-long learning.
It's undoubtedly true to say that the nature of higher education is shifting in the wake of technological change.
This digital revolution brings opportunity, because students are not tied to a single learning location as before.
Technology annihilates distance, and it brings higher education within reach of entire populations who have been locked out of the best education because of an accident of geography.
I recently made these points to an audience of academics, higher education professionals and employers at ACCA's Global Virtual University Conference. ACCA has published research based on the views of deputy vice-chancellors; business school deans; professors; department heads; accreditation bodies and trade groups from Australia, Brazil, Canada, China, Morocco, India, Ireland, Nigeria, Norway, South Africa, the UK and the USA.
Our insight is that students' emphasis is on flexibility; on opportunities to develop over time and to learn new skills; there is a thirst for life-long learning; they are not so hung up on a university experience which lasts three or four years, and ends with a degree.
They want skills which will help them adapt in a fast-changing world, not just a qualification or a diploma to hang on a wall. They are also more concerned about the social impact of the work they will do.
Employers crave graduates who are curious and adaptable; men and women who can solve problems; employees with a desire to build their knowledge and capacity throughout their career. Their priority isn't to fill specific vacancies. They want people who will grow with their business and help their business to grow.
Universities and professional bodies can work together to prepare the finance professionals of the future and to use this new flexibility to offer the chance of a useful, rewarding and meaningful career to thousands of students.

One of the most pleasing aspects of the trend towards the increasing use of digital tools in education is that universities and professional bodies are working together to offer the chance of studying finance to more people than ever before.

Digital revolution has opened up enormous opportunities for those who have traditionally been excluded from higher education, with colleges and universities adapting to offer more flexible courses, remote tuition and life-long learning.

Lucia Real Martin

It's undoubtedly true to say that the nature of higher education is shifting in the wake of technological change.

This digital revolution brings opportunity, because students are not tied to a single learning location as before.

Technology annihilates distance, and it brings higher education within reach of entire populations who have been locked out of the best education because of an accident of geography.

I recently made these points to an audience of academics, higher education professionals and employers at ACCA's Global Virtual University Conference. ACCA has published research based on the views of deputy vice-chancellors; business school deans; professors; department heads; accreditation bodies and trade groups from Australia, Brazil, Canada, China, Morocco, India, Ireland, Nigeria, Norway, South Africa, the UK and the USA.

Our insight is that students' emphasis is on flexibility; on opportunities to develop over time and to learn new skills; there is a thirst for life-long learning; they are not so hung up on a university experience which lasts three or four years, and ends with a degree.

They want skills which will help them adapt in a fast-changing world, not just a qualification or a diploma to hang on a wall. They are also more concerned about the social impact of the work they will do.

Employers crave graduates who are curious and adaptable; men and women who can solve problems; employees with a desire to build their knowledge and capacity throughout their career. Their priority isn't to fill specific vacancies. They want people who will grow with their business and help their business to grow.

Universities and professional bodies can work together to prepare the finance professionals of the future and to use this new flexibility to offer the chance of a useful, rewarding and meaningful career to thousands of students.

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