The hotel sector in Glasgow is growing faster than in any other
city in the UK, with the average cost for an overnight stay
climbing 7.5% in the first half of 2018, with occupancy rates
increasing to 79.1%.
PwC's latest
Hotels Forecast report shows that the average daily rate in
Glasgow climbed to £73.41 from £68.31, while the key revenue per
available room benchmark was up 8.2% to £58.08 - eight times
the pace of growth in the UK overall.
Liz Hall head of hospitality and leisure research at PwC,
said:"Glasgow's reinvention as a modern city with international
appeal for both tourists and businesses continues, with the city's
hotels showing an impressive performance, driven by the 7.5%
increase in average daily rate, as more four-star hotels open.
"The performance of Glasgow's hotels sector highlights the
extent to which the city is now seen as a major tourist attraction
with the number of international visitors increasing by a fifth to
787,000 in 2017."
In Glasgow, new openings by Radisson Red, Motel One, Ibis Style
and Marriot's Moxy Hotel on High Street have increased available
rooms, while further developments are underway in the IFSD and at
the Scottish Events Campus.