Adriana Spina

Change & Communications Team Executive, NFU Mutual Direct

IFSDG:  How long have you worked in NFU Mutual Direct? 

Adriana:  I have worked for NFU Mutual Direct since 2001.

IFSDG:  How many people work at NFU Mutual Direct? 

Adriana:  Our parent company, NFU Mutual, employs over 3,500 people across the UK.  NFU Mutual Direct employs around 300 people both here at Centenary House, our flagship office in central Glasgow, and at our sister site in Cardiff.

IFSDG:  What is the vision for NFU Mutual Direct in Glasgow?   

Adriana:  For our people, we want to offer them the very best place to work in Glasgow - one where they can enjoy working and can build their futures.  For our customers, we offer a great company to do business with, backed by people who will look after them when they need their insurance company to support them. Finally, we strive to be a vital part of our wider organisation, driving sustainable, profitable growth.

IFSDG:  What's a typical day for you?

Adriana:    I manage a small team of internal communications and change specialists.  A large part of our role is providing structured and effective messaging for our people and to our partners in the wider business.  We are also responsible for the management of change within NFU Mutual Direct, so the team are custodians of our local change governance processes, ensuring that any change is properly managed, timed effectively and communicated well.  As well as supporting my team, I also handle local project management for strategic projects.  So, there is no such thing really as a typical day!

IFSDG:  Three good things about working in Glasgow? 

Adriana:  Oh, that's a hard one!  1.  The food - as a vegan, it can be tough sometimes to get a good lunch.  But, Glasgow is apparently one of the best cities in the UK to be vegan and there's quite a lot of choice!  2.  Transport links - it's really easy to leave the car at home and use public transport to get to and from work.  I live in North Lanarkshire and the links are really frequent and reliable - even when the Queen Street tunnel is closed!  3.  Shopping!  Or maybe that's a bad thing… 
IFSDG:  What is your biggest business achievement to date?   

Adriana:  I am most proud of the part I played in the development of one of the biggest changes ever to be introduced into NFU Mutual Direct.  In 2009, we began to offer an "out of hours" service through NFU Mutual Direct to our local offices across the country.  Over the last 6 years, we have gradually grown the service and have now successfully introduced it to all 300 of NFU Mutual's local  agencies.  We've grown this part of the business from a very small specialist team in the early days to the driving force of the NFU Mutual Direct operation, and it continues to go from strength to strength.

IFSDG:  What is the best investment you ever made? 

Adriana:  In terms of time, the best investment I have made is in gaining my Prince2 qualification.  It has been invaluable to my role and is helping me to deliver successful change management day to day.  Having confidence in the advice that I can offer my colleagues around delivering change effectively is invaluable!

IFSDG:  What did you want to be when you were a child? 

Adriana:  I always wanted to be a performer of some kind and have always been an active musician.  I still write and perform my own music and still maintain my childhood dream of being on Top of the Pops!  Maybe one day…  J  (please visit  - you'll see what I mean!)

IFSDG:  What do you do to relax away from the office?

Adriana:  Apart from playing music, I love to spend time with my partner and my family.  I have a new baby niece who I just adore and will take any opportunity I can to go and visit her!  I love live music and go to a lot of gigs, mostly around Glasgow.  I am a huge heavy metal fan, but also love Americana and country music…  Really anything with a bit of grit!  I am a season ticket holder for our local pro basketball team, the Glasgow Rocks and love going to watch tennis whenever I can.  I also have recently taken up silversmithing, and enjoy make sterling silver jewellery whenever I can find the time.  
IFSDG:  I-Phone or Android?

Adriana:  iPhone

IFSDG:  Favourite band?       

Adriana:  Pearl Jam

IFSDG:  Favourite sport?      

Adriana:  Tennis

IFSDG:  Favourite movie?     

Adriana:  Priscilla, Queen of the Desert

IFSDG:  Sunshine or snow?  

Adriana:  Sunshine

IFSDG:  and finally, what three words sum you up?

Adriana:  Creative, Caring, Busy!

  • Adriana Spina