The ground-breaking Scotland Loves Local Gift Card
launched in 2021 as a gift to the entire community. And it's a gift
that keeps on giving.
With gift card programmes unique to each region of
Scotland, the Scotland Loves Local Gift Card is effectively a local
currency, with limitless potential to boost local economies and
businesses, and maximise value for the whole community.
The gift cards have been used to drive consumer spend to
towns and cities across Scotland, provide support for a variety of
sectors and successfully disburse funds to people in need through
cost-of-living support schemes.
One of the most innovative uses of the Scotland Loves
Local Gift Card has been in the corporate sphere, with many
organisations choosing to replace or supplement existing staff
reward schemes with the Card as a community-centred alternative -
locking money into the local area whilst celebrating employee
achievements and long-service awards.
In fact, Scottish companies making this local, sustainable
choice injected more than £300,000 into regional economies across
the country last year by rewarding and incentivising staff with the
Scotland Loves Local Gift Card.
This trend is growing outside of Scotland too. Across the
UK, 81% of companies offer non-cash rewards to staff. What's more,
it's a popular employee incentive. Research undertaken by Scotland
Loves Local last year found that nearly three-quarters of staff
prefer a multi-store gift card, rather than other types of staff
reward.
With a vast range of businesses registered to accept the
Scotland Loves Local Gift Card, your team can enjoy the very best
that their local area has to offer - great days out, a trip to the
hairdressers, fantastic food and drink, and hundreds of independent
and high street retailers. Grocery stores and supermarkets are also
widely accepting the gift card, which can give your staff a helping
hand during the cost-of-living crisis.
Even better, through HMRC's Trivial Benefits Allowance,
you can gift all your employees with the Scotland Loves Local Gift
Card tax free!
The Scotland Loves Local Glasgow Gift Card, which receives
funding from the city council, is well established with over 1600
businesses in the city signed up to accept the card. Organisations
in Glasgow are now being encouraged to consider the card as part of
their staff reward scheme. Companies based in Glasgow have an
opportunity to find out more about the Scotland Loves Local Glasgow
Gift Card in a free webinar hosted by the card provider, leading
Scottish fintech Miconex, on 29 March at 16.00. You can book your
place
here.
The card is a way of living the values of the wider
Scotland Loves Local campaign, encouraging people to help build
stronger, more sustainable communities by supporting the people and
businesses around them to think, choose and spend
locally.
The Scotland Loves Local Gift Card doesn't just reward
your staff. It also rewards local businesses across Scotland, and
the local economies they underpin. 80% of employees who have
received a gift card through work rewards or incentives have made a
specific trip into their local town or city to spend their card -
meaning that employers who support the Scotland Loves Local Gift
Card are also making a tangible difference locally, contributing to
CSR efforts.
You can find out more about the ground-breaking Scotland
Loves Local Gift Card, and how you can be a part of it, at:
www.scotlandgiftslocal.com
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